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Diverse historical influences inspire William Yeoward; his wonderfully eclectic style is a rich tapestry of looks from the 18th century onwards. The philosophy of this ‘modern British’ brand is very simple: for a design to succeed, it must be functional and beautiful. Yeoward’s rug designs perfectly reflect his diverse aesthetic; the contemporary designs honour the classic, incorporating at the same time rich colours and muted tones, graphic shapes and organic motifs.