The Endurance collection launch from LA to London

Our new Endurance Collection introduces an entirely new range of performance rugs, inspired by Desert Modernism and designed to withstand all environments. Inside or out, these rugs are extremely durable thanks to the special Perennials manufacturing techniques.

Melanie Turner, President of North America for The Rug Company joined Ann and David Sutherland, founders of Perennials Fabrics, in Los Angeles to host guests at La Peer Hotel, West Hollywood.

Leading designers, top editors, influencers and even some four-legged friends, joined us for cocktails and canapés to toast our first collection to blur the line between indoor and outdoor living.

Guests were invited to take home succulent plants with them, to add a touch of Desert Modernism to their interiors.

Back in London, on the evening of the 28th July, the No. 16 Firmdale Hotel in South Kensington, played host to our garden party to celebrate the new collection.

Guests were made their way outside to view the collection where it was intended to lie – on the outdoor patios in the sunshine. Throughout the evening, demonstrations were given by the Perennials team, who showed surprised onlookers how to remove stains from a rug, using only household cleaning products.