Towering triumph

Bought in 2008, this 19th-century water tower used to be nothing more than a derelict building with six-foot-thick walls and crowned with a huge steel tank. It is now a lavish and eccentric London residence and home to lots of pieces from our new Studio Collection.

Once on the English Heritage at-risk register, the 99ft-tall building took over 8 months to renovate into this exceptional home in Central London.

The interior design for the project was masterminded by mistress of monochrome Sue Timney, whose distinctive use of black and white is instantly recognisable. Here, our handmade Haveli Chevron Black dhurrie is offset by her graphic striped wallpaper.

Pale blue stripes work in harmony with the Jali Blue dhurrie…

…and the simple, geometric Damascus Blue rug adds to the clean lines of the converted water tank, with spectacular 360-degree views across London.

Click here to see more from our Studio Collection or to read more about the project in the New York Times.



Emma Pettifer Richardson on February 7, 2013

I saw the metamorphosis of this amazing building on Grand Designs and wondered who had been responsible for injecting such good taste. What a privilege it must have been to work on such a project - like a Phoenix rising from the ashes.

The Rug Company on February 8, 2013

Thanks for your comment Emma. As you say it is an amazing project and we were very happy to be part of it.

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