Elmgreen & Dragset: our traditional rugs at the V&A

As part of an ambitious new exhibition by leading contemporary artists Elmgreen & Dragset, some traditional rugs from The Rug Company can currently be found within the former Textile Galleries at the V&A Musuem.


The exhibition, ‘Tomorrow’, transforms these abandoned galleries into an antiquated apartment belonging to a fictional, elderly and disillusioned architect, Norman Swann. The show is a stage set for an unrealised film, featuring objects from the V&A’s collections alongside works by Elmgreen & Dragset and The Rug Company’s rugs.


A printed script written by the artists is given to visitors, encouraging them to explore the apartment, absorb the incredible detail of the installation ‘props’, and piece together the story of Norman Swann.


Clues are left by the artists so the visitor can piece together the story: Norman Swann’s familial history, disappointing career, subsequent disillusionment and decline.


Throughout their career the artists have redefined the way in which art is presented and experienced; unlike most exhibitions, here visitors are invited to experience everything first hand, to sit on the sofa, lie on the bed or flick through the books, literally making oneself at home.


Tomorrow‘ runs until 2 January 2014 at the V&A Museum.

Images courtesy the Artists and Victoria Miro, London © Elmgreen & Dragset. Photography: Anders Sune Berg


George Greene on October 22, 2013

I'll definitely go. Your rugs look fabulous.

mo lindley on October 22, 2013

How wonderful to be in the V&A. The rugs look just right. Feel I know that fictional disillusioned architect.

Michelle on January 9, 2014

Beautiful cream and red traditional rugs, they accentuate the room and give a rich luxury warm feel. The high ceilings assist in it's spacious feel and the daffodil walls & crystal chandeliers make it bright and beaming.

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